The beginning of the 21st century was a time of great advertising campaigns in the perfumery industry. Before we moved on to the current context of minimalist imagery, we delighted in great ads with beautiful models in stunning couture garments,...
At the Milan exhibition of art perfumery, ESXENCE 2024, French niche brand Jacques Fath presented a very interesting new perfume called Encens Copal. Apparently, the art director of the brand, Rania Naim, decided to entrust the development of the... -
Crushed young linden leaves — milky, tart, reminiscent of overripe lemons Moist soil — pencil shavings, moss, steeped black tea, lingering spice, mineral dust Bluebells — rose petals and lily of the valley soaked in almond milk,... -
With global climate warming up incessantly, either due to man\'s laboriousness or the sun\'s phases influencing the weather, we have a dire need to find as many joyful and exhilarating lighter scents as possible. This is especially true in the... -
Part One:Â Scents in the Writer\'s Life Part Two: Madeleine and a Few Other Things ____________________________ Holiday, James Tissot, 1876 In Marcel Proust\'s novel In Search of Lost Time, not only nature, food, and spaces, but people also... -
Melbourne-based Aussie perfume brand Flâner launched its new perfume, Sonic Silver, in March 2024, inspired by \'tram tracks connecting city streets.\' I find it a brave new step towards a grittier direction, which has almost breached... -
An interesting idea was proposed to Natalie Feistauer by the young French brand J\'Elle Bulan Parfums: to create a fragrance that would tell others about untold wealth. The concept may not be the most original - readers of Fragrantica will easily... -
Snif\'s Dead Dinosaur, composed by perfumer Ugo Charron, is a magnificent contemporary take on the aggressive, brittle, hazelnutty biker leather of Dior\'s Fahrenheit. Knowing that its main theme is gasoline, I was disappointed not to be... -
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This week a genuine beauty is ready to give, but random events and strangers are trying to alter that amazing flow and spring of abundance (Pluto square Venus). The exuberant Leonardo da Vinci (Venus in Taurus) brings us to the core here:... -
This year, my selection of the best fragrances from Esxence is largely intended for men. If in mid-March, right after the exhibition, I was telling you about the cherry-vanilla trend, then with the arrival of the warm spring-summer weather,... -
I\'m sure there were many wonderful fragrance releases beyond my selection at Esxence 2024, but perfumery is subjective by nature: we all choose scents based on our own preferences. The releases from the Milan exhibition that I liked the most... -
Earlier this year, I dove into Rosarine, a fragrance that some of my lovely colleagues picked as the best perfume of 2023, and even I was excited about it and understood why it has become so popular. You can read my review of it here. But now... -
Saturday is National Sense of Smell Day. We\'re celebrating all weekend long by smelling things and talking about them. (And, maybe, by trading things to smell" The swapmeet is still open!)
Talk about anything you like ? the fragrance... -
In 2020, Ali Raza founded niche perfume brand Mahdi Perfumes (named for his firstborn son) in Karachi, Pakistan. A lifelong lover of beautiful scents, Ali told me, "While the inception of this brand occurred in June 2020, my journey in the... -
The French collection by Birkholz Perfume Manufacture at ESXENCE 2024. When discovering new niche brands, it is reasonable to expect something beyond the ordinary. Recently, I spoke with a manager from a well-known fragrance company who shared... -
I find Aquila Absolute to be a strange fragrance bordering on uneasy and nefarious in its slimy cloy of flowery fruit greased onto charred leather. In template, it may sound familiar as an alloy of Tuscan Leather and Oud Wood, but in execution,... -
Next month, Montblanc will launch Montblanc Collection, with four new fragrances: Black Meisterstuck, Extreme Leather, Patchouli Ink and Vetiver Glacier... -
This year, 25 years have passed since the launch of the Aqua Allegoria Guerlain collection. I remember reading how the collection was dedicated to the fragrant, wonderful gifts of nature and iconic natural raw materials: flowers, fruits, berries,... -