If it?s, like, $78, that?s enough
The next generation of fragrance consumers has increasingly refined tastes ? and strong opinions about price point. "I think [a $400 perfume is] a waste of money," says 11-year-old Sienna Rose Gaviria, who counts Sol de Janeiro, Valentino, and Ariana Grande among her current favorite brands. "If it's expensive and I like the smell, I […]
The next generation of fragrance consumers has increasingly refined tastes ? and strong opinions about price point. "I think [a $400 perfume is] a waste of money," says 11-year-old Sienna Rose Gaviria, who counts Sol de Janeiro, Valentino, and Ariana Grande among her current favorite brands. "If it's expensive and I like the smell, I will get it, but it depends on the price. If it's, like, $78, that's enough." She notes that her mother, Jacqueline, typically allows her to shop for a new perfume roughly every month.
? Read more in The Rise of Gen Z (and Gen Alpha) Fragrance Fandom at PopSugar.
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The next generation of fragrance consumers has increasingly refined tastes ? and strong opinions about price point. "I think [a $400 perfume is] a waste of money," says 11-year-old Sienna Rose Gaviria, who counts Sol de Janeiro, Valentino, and Ariana Grande among her current favorite brands. "If it's expensive and I like the smell, I will get it, but it depends on the price. If it's, like, $78, that's enough." She notes that her mother, Jacqueline, typically allows her to shop for a new perfume roughly every month.
? Read more in The Rise of Gen Z (and Gen Alpha) Fragrance Fandom at PopSugar.
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