Both a revenue stream and a marketing tool
These launches speak to fragrance?s growing power as both a revenue stream and a marketing tool. According to data analyst firm Circana, fragrance represents the fastest-growing prestige beauty category this year thus far, with dollar sales up 12% in the first half of 2024 versus the same period in 2023. But they are also a […]
These launches speak to fragrance?s growing power as both a revenue stream and a marketing tool. According to data analyst firm Circana, fragrance represents the fastest-growing prestige beauty category this year thus far, with dollar sales up 12% in the first half of 2024 versus the same period in 2023. But they are also a response to an evolving perfume audience that is hungry for more offbeat fragrances ? should those launches pass muster with their discerning noses, that is.
? Read more in Why companies from Cirque du Soleil to Esquire are launching perfume at Glossy.
...
These launches speak to fragrance?s growing power as both a revenue stream and a marketing tool. According to data analyst firm Circana, fragrance represents the fastest-growing prestige beauty category this year thus far, with dollar sales up 12% in the first half of 2024 versus the same period in 2023. But they are also a response to an evolving perfume audience that is hungry for more offbeat fragrances ? should those launches pass muster with their discerning noses, that is.
? Read more in Why companies from Cirque du Soleil to Esquire are launching perfume at Glossy.
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