Remarkable resilience
Despite China?s economic slowdown and softening luxury demand, the country?s niche fragrance market is showing remarkable resilience. International brands are flocking to secure a foothold in the mainland. On the heels of Frédéric Malle?s recent Shanghai flagship store renovation, Swiss fragrance giant Givaudan opened its Fine Fragrance Creative Centre, ?L'Appartement 125,? in downtown Shanghai on […]
Despite China?s economic slowdown and softening luxury demand, the country?s niche fragrance market is showing remarkable resilience. International brands are flocking to secure a foothold in the mainland. On the heels of Frédéric Malle?s recent Shanghai flagship store renovation, Swiss fragrance giant Givaudan opened its Fine Fragrance Creative Centre, ?L'Appartement 125,? in downtown Shanghai on October 28.
? Read more in Global niche fragrance brands expand in China at Jing Daily.
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Despite China?s economic slowdown and softening luxury demand, the country?s niche fragrance market is showing remarkable resilience. International brands are flocking to secure a foothold in the mainland. On the heels of Frédéric Malle?s recent Shanghai flagship store renovation, Swiss fragrance giant Givaudan opened its Fine Fragrance Creative Centre, ?L'Appartement 125,? in downtown Shanghai on October 28.
? Read more in Global niche fragrance brands expand in China at Jing Daily.
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