VISUAL AUTHENTICITY TREND

The visual authenticity trend has been in the market for a while now and it will continue to shine in 2016. As this trend has evolved, it has moved beyond small artisan brands and is becoming more mainstream itself. With the rise of niche perfumery consumers are fleeting away from mainstream products looking for more emotional and personal experiences with their fragrance (check my last article about NICHE) That said, visual authenticity is one response
to shifting perfume consumer values to desire more
real, quality and honest products. Products with uncomplicated appearance, yet
are crafted; maybe even vintage inspired. Fragrances that can create inadvertent human connection.

The digital age is fostering a decline in human connection which is most prevalent office Gen Z consumers.
Because of this, these shoppers are not responding to traditional
established corporate brands. They want more. They demand more. They
desire a real, trusted, human connection to the products and the brands
that they consume. This connection can be expressed in different ways,
from a connection to nature, to the written word, to the past, or
to simply to other people. This is beyond hipster. This style is a
rejection of technology. A pre-?computer era style, if you will.(Andrew Gibbs).

Some perfume brands have this in mind. To reconnect with perfume consumers. They do this by showcasing the craft, q...