How much does a fragrance's "back story" matter to you" I occasionally try to ignore the promotional copy and just smell a new perfume, just experience it on its own terms, but over and over again I fail in that resolution. I love storytelling. I love visuals. I want to know why people create the things they create. Sometimes a description or advertisement for a particular fragrance resonates with me; more often, it causes me to roll my eyes. I had both reactions to the promotional messaging for Mutiny, the new women's fragrance from Maison Margiela.
Mutiny was developed by perfumer Dominique Ropion and its tagline is "Assert your self-expression. Banish conformity. Break the rules." In a short promotional video for Mutiny, Ropion mentions being impressed by Galliano's "audacity to subvert, deconstruct and rebuild" traditional clothing forms and wanting to do the same thing with tuberose...
How much does a fragrance’s “back story” matter to you" I occasionally try to ignore the promotional copy and just smell a new perfume, just experience it on its own terms, but over and over again I fail in that resolution. I love storytelling. I love visuals. I want to know why people create the things they create. Sometimes a description or advertisement for a particular fragrance resonates with me; more often, it causes me to roll my eyes. I had both reactions to the promotional messaging for Mutiny, the new women’s fra...