Men are leading the charge
Fragrance is prestige beauty?s fastest growing category and men are leading the charge. The category, which has posted 11 percent gains year-to-date as of August, per Circana, is reaping the rewards of heightened interest from male consumers. Men?s fragrances, which comprise a third of the business overall, grew 15 percent for that time period, driven […]
Fragrance is prestige beauty?s fastest growing category and men are leading the charge. The category, which has posted 11 percent gains year-to-date as of August, per Circana, is reaping the rewards of heightened interest from male consumers. Men?s fragrances, which comprise a third of the business overall, grew 15 percent for that time period, driven by juices and higher-priced items.
? Read more in Why Men?s Fragrances Are Outpacing Growth in Women?s at Women's Wear Daily.
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Fragrance is prestige beauty?s fastest growing category and men are leading the charge. The category, which has posted 11 percent gains year-to-date as of August, per Circana, is reaping the rewards of heightened interest from male consumers. Men?s fragrances, which comprise a third of the business overall, grew 15 percent for that time period, driven by juices and higher-priced items.
? Read more in Why Men?s Fragrances Are Outpacing Growth in Women?s at Women's Wear Daily.
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