Photo credit: Wedding Inspiration website

In my last article about niche perfumery I discussed what NICHE meant. It was back in 2012 when a lot of bloggers, perfumers and perfume magazines were discussing the future of niche perfumery, its meaning and some of them were even discussing that at some point niche as it was presented could not be considered niche perfumery anymore.

Two years ago I said that opinions about the subject could be divided in 2 groups: the extremists or purists who think that niche means ONLY exclusive small perfume brands offering unique fragrances; and the generalists that find that everything you can offer to a certain niche can be nominated niche (I am in this group).

At that time I also explored the crucial elements that defined niche and from them I extracted meaning of niche perfumery:
-   Small

-       Specialized

-       Market segment

-       Specific

-       Marketing strategy

All lead to the common meanings that niche perfumery was 1) A specialized market segment in perfumery, or 2) A marketing strategy created to sell perfume (according to the needs, interests and wants of a group of people).

Three years later I feel that it is time that we talk about niche perfumery again and reevaluate it as it is today. The reason to do so is t...