The Autofictional Approach of Via François. A New Niche Brand Tells Personal Stories Through Its Fragrances
This spring, Paris Perfume Week brought together both renowned niche brands and newcomers. One of the most intriguing projects to keep an eye on was Via François, founded by a research chemist with a 15-year background in the perfume and beauty industry. With over 300 formulations in his portfolio, primarily fragrances for skincare products, he decided to create his own perfume line reflecting si...
Read full article: The Autofictional Approach of Via François. A New Niche Brand Tells Personal Stories Through Its Fragrances
from Fragrantica Perfumes and Colognes
Magazine.
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from Fragrantica Perfumes and Colognes
Magazine.
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